Case Study: The GFB × Omakase.ai

Client Background

The Gluten Free Bar (GFB), founded in 2010 by brothers Elliott and Marshall Rader, operates within the rapidly expanding gluten-free food industry. Headquartered in Grand Rapids, Michigan, GFB produces gluten-free, high-protein snacks, including bars, bites, and oatmeal in their certified gluten-free facility. As a Certified B Corporation, they emphasize social and environmental responsibility. GFB’s products are available in over 9,000 stores across the U.S., Canada, and Europe.

GFB wanted to test the waters with an AI Agent solution that trained quickly without a steep learning curve, to increase sales and quickly answer nutrition and product-related questions.

Challenge / Problem

Like lots of companies with an ecommerce presence, customers bounced from their site without seeing what makes their offering special.

The products are nutrient dense, and the website also contains a lot of really important information about the snacks, that many customers unfortunately weren’t digesting.

GFB wanted to share this information with customers in a way that’s both convenient and engaging by making it easier for more people to enjoy foods they know align with their diets and lifestyle.

Solution

With the Omakase AI Voice Agent, GFB can finally speak to everyone who visits their site.

It’s a new avenue for educating customers and letting them know GFB understands their dietary needs and preferences—not just on the home page, but also as they navigate Product Description Pages.

Implementation was a breeze. Plus, our agent is an extension of the brand. With a laid-back voice and a cool photo, the agent is a knowledgeable member of the team—who doesn’t take time off.

Results / Impact

• 30% of customers who engaged in conversations clicked on a Product Description Page (PDP)
• In the first month of on-site implementation, Omakase generated a 21% increase in PDP views
• In its first month of employment, Omakase Voice Agent managed 72 conversations

Takeaways / Why It Matters

Omakase.ai Voice presented an easy on-ramp to lift revenue and time-on-site, by solving customer problems with AI. Training was a cinch, and the platform provides actionable insights into on-site customer behavior.

GFB is using this as a case study to invest in future AI solutions with confidence, knowing how their audience responds.