Case Study: How Fararti's Personalized Photo Gifts Found Their Voice

Client Background

Fararti is a small business with a big creative heart. Based in Mexico, they specialize in beautiful, personalized photo gifts — from custom frames to handcrafted albums and keepsakes. Their mission is simple: help people relive their favorite memories through personalized art. As they put it, “We believe in the value of remembering, of creating things that connect people to their most beautiful moments.”

Their products are deeply customizable, thoughtful, and full of emotional value. But with such a wide variety of options and personalization paths, first-time visitors often didn’t know where to start.

Challenge

Fararti had a classic problem faced by creative, product-rich businesses: customers were visiting the site but not converting — and they didn’t know why. Bounce rates were high, but there were no clear signals explaining where or why potential buyers were dropping off.

It became clear that new visitors needed education — not just about the what, but the why behind Fararti’s products. Shoppers often didn’t grasp the depth of customization available or how personal and meaningful each gift could be. They needed help understanding their options, and a bit of hand-holding to navigate the creative process.

Solution

That’s where Omakase AI Voice came in — in the form of Tira, a friendly, intelligent digital agent now living on Fararti’s site.

Tira is more than just an automated assistant. She’s an always-on expert, trained on Fararti’s full catalog, brand voice, and customer journey. She speaks with new visitors, answers questions in real-time, and helps guide people toward the right gift for their needs — from selecting formats and photo layouts to explaining turnaround times and custom engraving options.

But the real breakthrough? Fararti can now listen back to customer conversations. Every interaction with Tira provides insight into what customers are asking, where they’re confused, and what language resonates. With Omakase’s conversation analytics, Fararti can now identify pain points in real-time and continuously improve both messaging and product education.

What used to be a black box of user behavior is now an open channel of customer intent.

Results

Since launching Omakase Voice, Fararti has seen a dramatic increase in meaningful interactions with new customers. The AI agent now holds 100+ conversations per week, with nearly half of those turning into guided product recommendations.

Fararti now engages curious shoppers instead of losing them — and learns more from each conversation along the way.

Key Insights

• Omakase AI Voice acts like a 24/7 expert, giving small businesses the power to personally guide customers at scale.

• Conversation analytics help Fararti listen to its customers, understand drop-off moments, and improve the buying journey.

• Tira turns confusion into clarity, helping shoppers discover meaningful, customized gifts with ease — and helping Fararti grow trust and conversions.

“With Tira on our site, we’ve finally been able to bridge the gap between our creative vision and our customers’ understanding. She explains our personalization options better than static pages ever could, and the insights we’ve gained from real customer conversations are reshaping how we communicate about our products.”

— Maria Elisa García, Founder of Fararti

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